Living Coral is the Pantone Color of the Year 2019!
It’s that time of the year again. As anyone who loves color knows, for the past 20 years Pantone selects the “Color of the Year,” setting trends in fashion, product design, home furnishings, and interiors. With 2018 coming to an end, Pantone announced which hue takes top prize as 2019 Color of the Year, and it’s a nostalgic throwback.
Living Coral is the Color of the Year for 2019. Pantone describes it as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” After 2018’s bold Ultra-Violet and 2017’s bright leafy green, Living Coral is a transition into a color that is at once vibrant and soothing. The color is sure to stand out in a crowd, providing a powerful pop that symbolizes our innate need for positivity.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media. “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”Video